TURNING 'WHAT IF' INTO

Can image of WhyNot? – Lemonade & White Rum.
a man riding a bike down a dirt road. WhyNot? – Lemonade & White Rum.

TURNING 'WHAT IF' INTO

We believe that the best ideas are born over cold ones with your mates, that’s why we’ve gone and created what tastes like a good idea in a can!
Bold decisions complemented by the bold flavours of Gisborne Lemons & White Rum, leaving no room for excuses. More than just a great tasting RTD, we live what it means to take risks and have them rewarded.

Lemonade & White Rum

A solid, low sugar, natural flavour, great tasting idea in a can
Gisborne picked lemons paired with quality White Rum leaving no room for excuse
4.8%
alc/ vol
36.5
cal/ 100g
2.4g
sugar/ 100g
No artificial flavours, sweeteners, or preservatives
Gluten-free, 
good-time-friendly
+ vegan
Find a store
Can image of WhyNot? – Lemonade & White Rum.
4.8%
alc/ vol
36.5
cal/ 100g
2.4g
sugar/ 100g
No artificial flavours, sweeteners, or preservatives
Gluten-free, 
good-time-friendly
+ vegan
Find a store
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.
Roll the dice.

Where ambition meets action.

A low sugar, great tasting drink, where taking that first step is celebrated as much as crossing the finish line. It’s Initiative over inertia, embracing those early mornings, late nights, and everything in between.

Everyone has good ideas but it's the people with no excuses that make them great. Join us on this journey as we celebrate taking those risks because…
‍
WHY the F#ck NOT?
men riding a wave on top of a surfboard near other two men lying on their boards in front of wave. WhyNot? – Lemonade & White Rum.
a man riding a wave on top of a surfboard. WhyNot? – Lemonade & White Rum.
a man jumping down from a waterfall. WhyNot? – Lemonade & White Rum.

Why WhyNot?

From dull flavours to boring packaging, Luc and Jordan saw an opportunity in the market to create a product that ignites the spark in people to pursue those brilliant ideas we all have. Having had many conversations, each fuelled by the many beverages that seemed to fail in inspiring them... they realised they needed more than just another drink.

Making excuses was not unique to them; it echoed a broader societal problem whereby great ideas were often overshadowed by the mundane routine of everyday life. Breaking free from the cycle themselves, the boys said f#ck it and turned their "what if" into "WHYNOT?"

Contact Us

Drop us a line!
hello@whynotdrink.com
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.